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About
I’m Mike Webb — Marine, Pipefitter, father. I built Iron Standard because the world doesn’t need another hype coach or easy workout plan. Men don’t need comfort — they need discipline, brotherhood, and a proving ground. This isn’t for everyone. It’s for the few who refuse to break. Apply now and become who you are meant to be.
Why The Standard Brotherhood Exists
The world doesn’t need another watered-down fitness program.
Men are overwhelmed, isolated, and left without true brotherhood. Too many carry the weight of failure and broken discipline in silence — and it’s killing purpose and mental health.
Through this Brotherhood, you forge discipline. From there, you may ascend through the Forge, Anvil, and War Room — each step demanding more. Brotherhood isn’t given, it’s earned.
What You Get
4-Week Proving Ground: A structured challenge that forges discipline through fitness, mindset, and accountability.
Circle Community Hub: All of this is housed inside our private Circle platform, built for engagement, connection, and accountability.
Daily Accountability: Mandatory posts and check-ins to keep you consistent and call you out when you slip.
Brotherhood Chat: A private space where men sharpen each other, push each other, and refuse to let one another quit.
Weekly Workouts: training protocols designed to test both body and mind
Mindset Missions: Weekly assignments that harden mental resilience and sharpen purpose.
Weekly Live Zoom Calls: Direct coaching and group leadership sessions to align discipline with life.
Path to Ascension: Earn the right to move into The Forge, The Anvil, and The War Room — each step demanding more.
Iron Standard Culture: No shortcuts. No outsiders. Only men who rise under pressure remain.
Choose Your Plan Now
